AFAD is a Taipei-based omnichannel womenswear brand known for its
curated ready-to-wear imported from Korea.
AFAD MADE is an in-house line under its name with a founder-led team of 30+ people, with five physical stores.

I joined as a design assistant and was promoted to Product Development & Design Lead within 6 months, working directly under the founders and closely with the creative direction team.

My responsibility was to take the in-house line from concept to shelf, covering factory sourcing, communication, pricing and launch planning, while balancing innovation with customer expectations and commercial targets.

The result was 11 collections with 100+ garments, each collection launched with its own campaign.